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Other media players have tested out creating virtual versions of celebrities for the purposes of entertaining new audiences. And the technology is rapidly getting there." They want to hear from George Washington, or Abe Lincoln, or JFK. "As far as dead celebrities or computer animated or deepfakes, these are all things that our customer base has brought in to us," Galanis said. While a deepfake version of Michael Jackson doesn't exist on Cameo yet, the app does offer shoutouts from a Michael Jackson impersonator who charges $110 for personal messages and $770 for business or marketing events. For $20, a user can request a video shoutout from Universal Pictures' animated character Boss Baby, and the platform hosts a pair of "talking" Corgis who charge $90 for personal videos or up to $1,000 for business bookings. But if our fans want it, it's something we would totally be open to doing."Ĭameo's roster already features an array of non-traditional talent. Once it's there, we'll make that decision. "That could be something that really helps their families down the line. "Imagine Michael Jackson's estate, or Prince, or people like that where there'd be huge demand for them," Galanis said, speaking to the Wall Street Journal's Georgia Wells at the WSJ Tech Live event on Monday. The company would consider letting computer-generated, deepfake versions of dead celebrities join its platform, CEO Steven Galanis said.
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The video shoutout app Cameo isn't just for the living. The remarks came during an interview at the Wall Street Journal's Tech Live event on October 18."We could go to their estate and offer a great new income stream for people that have passed away," he said.Cameo CEO Steven Galanis said the company is open to deceased celebrities joining its platform.The technology, which has been used to transpose celebrities into pornographic videos, has come under criticism because it could be used to maliciously produce fake political videos. Report: Will Apple kill off the lightning port?ĭeepfake technology would be a relatively new frontier for the app, though it would further differentiate Snapchat from its rivals Facebook, Instagram and TikTok. If your friends set up Cameo, you’ll see options that feature the two of you together. You get to choose the body you'd like for your face to appear on, and Snapchat will use AI to manipulate your face into displaying different emotions and expressions. Peloton is far from the first: A list of 2019's controversial ads, branded messagingĬameo will be embedded in the Chat sticker bar once the new feature is live in the U.S. It's rolling out globally on Dec.18 with over 150 variations to choose from. The feature has a similar look and application to Bitmoji, except more realistic. "They’re great for striking up new conversations or making responses to your friends personal, dynamic and fun."īased on screen captures posted by people on Twitter, Cameo uses your selfie to plaster your face on a digitized body. "With Cameos, you become the star of short, looping videos that you can customize with your own face," Snapchat said. The feature was first spotted by Snapchat users in France who received a test version of the tool over the weekend. The latest addition to the app is called Cameo, Snapchat said in a press release Monday. SnapChat is adding a feature that basically allows you to deepfake yourself into a video or GIF for fun.